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I'm Cameron Lee - I help e-commerce businesses turn financial complexity into clear, confident decisions.
Strategic finance led by an operator who’s scaled and exited.
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Revenue, ads, inventory, cash flow, and team costs all move together.As brands grow, small decisions compound faster.
Sound familiar?
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You need financial clarity specific to your brand.
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Every engagement follows a focused progression.
We align your reporting with how your business actually operates.
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Clarity drives smarter growth
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As your business evolves, so does your financial strategy.
I’m not advising from the sidelines.
I co-founded and helped scale Copper Pearl into a multi-million-dollar brand that ultimately exited. Along the way, I experienced the real tradeoffs of growth — inventory planning, cash cycles, pricing pressure, payroll responsibility — and learned firsthand how small financial decisions compound over time.
I’ve made smart bets. I’ve made costly ones. Both shaped how I approach growth today.
Before building brands, I trained in accounting and corporate finance, learning structured financial discipline at Dell and later at Instructure before and during its IPO. Those environments set a high standard for how I think about reporting, forecasting, and capital decisions.
That combination matters — because as brands scale, financial decisions don’t happen in isolation. Each move influences profit, cash flow, and the next decision you’ll need to make.
What that means for you:
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Insights from founder-led e-commerce brands
"Working with Cameron has been a game changer for how I think about growth. He's helped me build a clear operating model so I can see what sustainable growth actually looks like from a cash perspective — not just in theory, but in practice. Our conversations around contribution margin, hiring, and where to invest have given me real confidence that I'm making the right decisions, not just fast ones."
"Working with Cameron at Clarity ecom has been nothing short of an amazing experience. He has an incredible ability to bring perspective and focus to what can often feel overwhelming, helping us prioritize the right things at the right time. His guidance and expertise have been invaluable, and what truly sets him apart is how invested he is in our success."
"Working with Cameron has been a great experience. He clearly understands e-commerce at a strategic level and is very thoughtful and responsive. I appreciate how quickly he's been able to jump in and add value. Excited to keep working together and see where we can take our brand!"
"Cam has been helping me with Avenue Shops and Robo3PL as our fractional CFO for a couple of years now, and honestly it's one of the best business decisions I've made. He helped me really understand where we were actually making money and where we were losing it, which led to much better pricing and decision-making overall."
I work with a small number of brands at a time. If it feels like a fit, we can determinate the right structure together.
Strategic finance partnership for founder-led brands. Structured around ownership clarity and long-term decision support — not hourly consulting.
A focused assessment of your profitability, cash flow, and growth strategy — a great starting point before committing to a retainer.
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If you're building a serious brand, your financial strategy should be just as intentional as your marketing and product.
Let’s determine whether we’re a fit.